Care · Germany
- 190+
- targeted applications
- 23,10 zł
- cost per application
- 4 500 zł
- budget
- 17 (8,7%)
- left for work
+ 60 still in progress
Cost per hire — 264,70 zł
For employers and recruitment agencies
Advertising that leads to successful hires.
I combine marketing with five years of recruitment experience. I create campaigns for specific vacancies and optimize the entire funnel — from the ad and application through to the interview and the candidate starting work.
5 short questions · then a 30-minute conversation about the campaign and potential cooperation
Facebook & Google AdsLeads stay in your accountsFirst campaign data in 48–72 hours
- 850+
- hires generated through advertising campaigns
- 5 years
- of recruitment and marketing experience
- 48–72 h
- to launch the first campaign
Candidate funnel
Advertising brings in candidates. The funnel leads to hiring
I work not only with advertising, but with the candidate’s entire journey — from the first interaction with the job ad to starting work. This makes it possible to see which campaigns generate more than applications and bring in suitable candidates who progress through the hiring process.
Advertising
The offer and creative reach the right candidate audience.
Application
The candidate leaves their details in a convenient way.
Initial qualification
We check the basic fit with the job requirements.
Recruiter contact
The application quickly reaches the responsible recruiter.
Interview
We track which sources bring candidates to the conversation.
Starting work
We connect advertising data with the final hiring outcome.
— Niches
Every vacancy needs a different advertising approach
Care · Germany & EU
— Case studies
The hiring economics behind campaign examples
Production · Poland
- 1 040+
- targeted applications
- 11 zł
- cost per application
- 11 500 zł
- budget
- 188 (18%)
- started their shift
+ 315 still in progress
Cost per hire — 60,84 zł
Drivers C+E · Poland
- 220+
- targeted applications
- 28,60 zł
- cost per application
- 6 500 zł
- budget
- 20 (8,9%)
- set off on a route
+ 37 still in progress
Cost per hire — 314,62 zł
← Swipe the cases →
— Familiar?
How my working model is different
“The budget is being spent, but applications are not coming in”
Budget drains every day, and the CRM stays silent.
Me
I review initial data from day 3 and adjust the offer, audience or creative without waiting until month-end.
Agency
The speed of diagnosis depends on the team and its internal project process.
In-house marketer
Can honestly admit it isn’t working — but usually after a month, not a week.
“Nice reports — vacancy still open”
Reach, clicks, likes — but no one to book for an interview.
Me
A report in hiring language: applications and candidates who reached the interview — not just clicks.
Agency
Often owns the advertising metrics but may not see what happens after a lead reaches the recruitment team.
In-house marketer
Depends on the person: sometimes detailed, sometimes just “all good” verbally.
— What’s included
A candidate acquisition system, not isolated ads
Traffic doesn’t close a vacancy — the whole funnel does: from the ad to the candidate who reaches the interview.
Advertising
Advertising built for a specific vacancy
The offer, audience and creative reflect the working conditions and the questions candidates actually ask.
Meta AdsGoogle AdsLinkedIn AdsTelegram Ads
Conversion
A funnel that finds the winning combination
I compare the results of different paths and scale the one that moves candidates to an application most easily while keeping acquisition cost under control.
Multiple campaignsMultiple creatives
Landing pagesFormsChatbots
Automation
Automation for recruiters
Applications reach the right recruiter quickly, while each processing stage is recorded in your CRM.
n8n workflowsTelegram botGoogle Sheetsyour CRM
— How the work goes
From diagnosis to a manageable candidate pipeline
Every stage is visible: what I do, why, and when to expect the first result.
- 0130 minutes
Diagnosis
We review the vacancy, employment terms, current sources and lead handling process to identify where candidates are lost.
- 02Day 1
Strategy & tracking
A plan for your niche and vacancy. Pixel, UTM, CRM integration — on your accounts from day one.
- 0348–72 hours
Launch & tests
The first ads and campaign data arrive within 48–72 hours. We use the first week to identify which messages and audiences work.
- 04Every week
Optimisation and scaling
We connect advertising data with your CRM to see which campaigns lead to interviews and hires, what to stop and what to scale.
— Who’s behind this
Władysław Krajnik
Before moving into marketing, I worked as a recruiter and helped fill high-volume vacancies. That is why I look beyond cost per application and analyse the candidate’s full journey — from the ad to interview and start date. I personally handle campaigns, analytics and lead-delivery automation.
Tools I work with
Meta AdsGoogle AdsLinkedIn AdsTelegram Adsn8nCRM integrationsAI contentPixel / UTMLanding pages
— Honest answers
The questions on your mind
— Next step
Let’s discuss a recruitment campaign for your company
Tell me who you are hiring and at what scale. During a 30-minute conversation, we will determine whether paid campaigns can generate the candidate flow you need. If this model fits your recruitment needs, we will discuss the launch, scope of work, and terms of cooperation.
30-minute call
5 short questions · an introductory conversation with no obligation